China LED Display Industry Authority Media News on Hangte Power

A Third-Party View: The Background Story of Hangte's 10 Million Units LED Display Power Supplies Sales per year.

In LED display systems the power supply is a decisive one that directly influences the power consumption, brightness consistency, stability and general lifespan of the display.

Presently LED display technology is advancing rapidly towards higher resolution, refresh rate and dynamic range. Mini/Micro LED has raised higher demands on the power supply's current accuracy and response speed. Meanwhile, the compact structure of outdoor display also provides ever-increasing pressure on the package size and heat dissipation of the power supply. This chain of dual pressures from technological progress and application demands are deeply propelling the LED power supply industry into a multi-dimensional and systematic upgrade loop.

As a leading industry player Hangte currently has the production capacity of 15 million units per year with an annual shipment volume of 10 million units that represents 40% of the LED display power supply market. From observations of the technology development of the industry this article will delve deeply into

Hangte hoping to analyze its strategic structure and give an answer to the following three main issues:

1) Trend of the core performance of LED power supply products under the development of Mini/Micro LED technology;

2) What important changes have taken place in the competition landscape technology path and value attraction of LED power supply in recent years?

3) According to this how does Hangte readjust its strategic deployment?

Under the Development of Mini/Micro LED: Three Important Development Trends of Power Supply

Based on data from Hangjianet's Research the output value of P1.5 and P1.8 pitch display screens has maintained stable growth over the last three years. With reasonable price adjustments and steady shipment increases these have become increasingly mainstream pixel pitch products in the market. In 2024, products of pixel pitch below P1.0 also achieved great success with output value growing considerably led by high-end display demand and their own high added value.

This means that existing micro/small-pitch products not only have a commanding place in the market but also continue to advance the miniaturization process with technological advancement leading to upgrades in LED power supply design. In order to accommodate the ongoing miniaturization of pixel pitch and the size of light sources, reducing display unit areas and increasingly thinner cabinets, the fundamental evolution lines of LED power supplies center on the following three points:

■ Energy Saving and High Efficiency: With the tide of energy saving sweeping across the globe, low power consumption and high efficiency have become the focal point of R and D. Manufacturers are fine-tuning control algorithms by implementing wide-bandgap semiconductor devices LLC resonant topologies, synchronous rectification, and hybrid dimming technologies to manage energy consumption more precisely, enhance power supply efficiency, and minimize losses.

■ Ultra-Thin Integration: For the need of thinner and lighter LED display terminals, power supplies are punching through to millimeter-level thickness. The secret is in the use of planar transformer technology, System-in-Package (SiP), and all-in-one architectures, while attaining slim form factor with assured performance.

■ High Reliability: Owing to the high reliability requirements of LED display in various application environments,LED power supplies are constantly improving the weather resistance, outdoor use, and immunity to abnormal working conditions. They include such specific practices as substituting electrolytic capacitors with solid-state capacitors, high-level dustproof and waterproof structures, and over-voltage/over-current/short-circuit three-in-one protection built into the power supplies.

According to the existing trend, the competition direction of LED driver power supply has moved towards overall solutions of "high energy efficiency ratio" and "high intelligent management". High-quality and high-specification LED power supply market demand is pushing manufacturers strongly to innovate and upgrade. For example, Hangte has designed over 1,000 power supply models for all high-performance application fields, such as LED display power supplies with conversion efficiency reaching up to 93%, IP67 high protection level-compliant lighting power supplies, highly adaptable industrial control power supplies and other high-performance products. In order to provide stability to mission-critical applications, Hangte's products feature innovative designs such as 1+1 current-sharing redundant backup and multi-protection isolation circuits to prevent black screens and ensure smooth operation of display systems. Hangte is the power supply supplier for CCTV Spring Festival Gala's main screen for seven consecutive years.

Market Polarization: Hangte's Dual-Track Strategy Breaks Through

The most fundamental driving force behind the high-quality development of the LED power supply industry is no longer simply product iteration and upgrade but rather to gain deep knowledge and responsive ability of market trends. According to industry analysis, Hangte indicates that the current LED power supply market has a clear polarization:

High-end market: Demand keeps upgrading to technical performance and quality experience, which is particularly exemplified in rigorous demands for power supply's quality, industrial design, conversion efficiency, output stability and distinguished visual effects.

Mass Market: Competition logic is shifting beyond "price alone." While rigorously controlling costs, the basic requirements for product reliability are more and more prominent.

Market polarization has compelled enterprises to establish a dual engine of "technology + efficiency": i.e., to serve top-class needs with innovation and to serve the HP market with efficiency. Backed by this, Hangte Technology is propelled by "R and D + intelligent manufacturing" to develop high-end and channel markets, speeding up its capacity expansion.

1) Sustain R and D expenditure and establish a strong innovation moat.

From a technological R and D perspective, Hangte is heavily involved in industry-university-research cooperation. Not only have they set up a joint laboratory and talent training base with Central South University but they also carry out long-term R and D investment. According to data, 14 consecutive years of rising R and D investment have created a firm technological moat for Hangte. Its independent intellectual property patents have now passed 100.

2) Smart Manufacturing Enhances Both Quality and Efficiency.

In the aspect of smart manufacturing, Hangte led the way in introducing fully automated power supply production lines, realizing automated production from SMT placement to packaging for LED display power supply.

In the aspect of efficiency, industrial robots, AI visual inspection and other technologies have been introduced. The whole process from the PCB board to the completed power supply is run by industrial robots, and a single power supply can be off the production line in 4 seconds. For quality control, 100% of main processes are automated, and the production line has a real-time automatic detection system, carrying out 100% full inspection of LED power supply products. The repair rate of the factory for shipped goods is lower than 0.5‰, much lower than the industry level.

At the same time, the LED power supply industry is speeding up the transition of "general-purpose power supplies" to "scenario-specific power supplies." The diversified demands for power supply performance in divided markets are producing new axes of competition. Hangte is keeping a close eye on market trends and making timely strategic adjustments: On the one hand, they are doing demand-driven accurate R and D, thoroughly researching trendy fields such as commercial displays and stage rental and specifically creating innovative products that highly meet actual application demands.

Summary

With the upgraded competitive situation of the industry, Hangte highlights four strategic areas to develop its long-term competitiveness: enhancing technology depth, enhancing manufacturing processes, ensuring product quality and reliability, and enhancing the scale of manufacturing. Specifically, based on this strategic evaluation, Hangte has clearly established three major strategic orientations:

a) Creating a demand-based, accurate R and D system.

b) Intensifying its international market expansion.

c) Continuing its deeper penetration in the intelligent industrial control field.

In short, during the period when the industry of LED display is speeding up the reconstruction, Hangte is based on its lucid technological orientation and accurate path of expansion to methodically develop core competitiveness for the future. Its strategic implementation and market response effectiveness can be significant factors to assist its pioneer industry development in the new growth cycle.